The range of what is on offer in the casino market is greater than ever before and the various operators are constantly engaged in a battle over who can attract new players. The Swedish gambling market’s yearly turn over is around 25 million Swedish kronor and has experienced an explosive increase in recent years.
Modern casino’s like Mr Green Casino have developed easy to navigate websites that offer a large range of casino services that, thanks to today’s digitalisation, can be enjoyed anytime, anywhere.
The development of the online casino
Online casinos often have the same type of selection as traditional land-based casinos, but with a significantly larger selection that is not limited by room and location. Gambling has existed throughout the ages but in Sweden casino games have long been regulated by the state. There is a gaming monopoly in Sweden which means that the Swedish state controls and issues all permits for lotteries and gaming in the country. The well-known ‘real world’ casino franchise Casino Cosmopol is a state-owned subsidiary to Svenska Spel and operates three casinos around the country.
Originally there were four operations but the casino in Sundsvall closed permanently in 2020. The three remaining casinos in Malmö, Gothenburg and Stockholm all show financial losses and have major challenges in the future. This development is connected with the digitalisation of society where more people choose to play casino via different digital platforms. People are constantly connected via their mobile phones which means you can enjoy online casino services anytime, anywhere as modern casinos often have either a user-friendly website or mobile application.
The range of online casinos is huge and the companies use various creative incentives to attract customers to their particular casino. It can often be perceived that online casinos offer the same types of games and services, but there are differences. Game catalogues can often vary in size and some providers will place more emphasis on the quality of their live casino offerings than their competitors. It’s just an example that we’ll explore later. Below are 3 tips for choosing the right casino:
3 tips for choosing the right casino
- Security – The range of online casinos is bigger than ever before and therefore it can feel like a challenge to find the right casino. What you should look out for is whether the casino has a Swedish casino licence that has been issued by the Swedish gambling authority Spelinspektionen. The license was introduced to the Swedish casino market in 2019 after the Swedish Government voted in new gaming legislation. The point of the legislation was to clean up the Swedish market and deter rogue actors who were unable to guarantee that personal data and payments were dealt with in a secure way.
- Reputation – The range of online casinos is huge and therefore it’s important to choose carefully. Most established online casinos on the Swedish market hold a Swedish license that ensures that the business meets the criteria for safety and quality. The license is issued by the Swedish Gambling Authority.
- The game selection – Choosing the right casino to play at often means that the range of games suits personal preferences. Some casinos can offer hundreds of different types of games, but some can only offer a meager selection. Many casinos offer free games, which enables new players to test the range before making a decision.