While guiding their non-Swedish friends and family through the process of settling down in Sweden, the founders of The Newbie Guide to Sweden realized there was a lack of support for newbies in the public. Primarily because of language barriers but the scattered nature of the information was not making things any better!
So, the founders decided to bridge this information gap by offering guidance, easy to understand information and insider tips on one single platform. And thus with the hope of making immigration of Newbies to Sweden warmer and more conducive, the Newbie Guide to Sweden was born.
Meet the team who runs The Newbie Guide to Sweden
Connect with Julieta on LinkedIn
Julieta Spoerer
Julieta is CEO, Sales Manager, and co-founder of The Newbie Guide to Sweden. Julieta got the initial idea to The Newbie Guide almost a decade ago thanks to the lack of a surname on a door. Another feather in her cap is Caligraph Communication, a digital communications company she started in 2011. An avid book reader, Julieta happily rereads books many times and loves to travel but hates to fly.
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Connect with Jill on LinkedIn
Jill Leckie
Jill, Marketing Manager and co-owner, moved to Sweden in 2015 where she lives in Stockholm with her family. Jill is originally from Scotland. From 2016 - 2021 Jill developed and grew the Littlebearabroad community and digital platform for international parents in Stockholm. Littlebearabroad was responsible for running one of the most successful open playgroups in Sweden. At its peak the community boosted a membership of around 15,000 people. Since then Jill has gone onto pursue a career in digital marketing and development, helping other small businesses reach their digital potential on limited budgets. Jill joined the Newbie Guide to Sweden in October 2022. A chance that she couldn’t pass up the opportunity on to continue help and support new arrivals in Sweden.
Ellen Pokorny
Ellen, our Website Manager and Content Producer is originally from the USA and moved to Sweden in 2019. A travel lover to the core, Ellen also lived in Rome and Munich, and has visited countless other cities. She currently lives in Stockholm with her husband, son, and two ridiculous cats. By being part of the Newbie team, she can help others find their way in Sweden. Her work outside of Newbie is within communications and politics, where she can use her love of language to (hopefully) make a difference. You can always find Ellen reading (or rereading) a favorite book, devouring a cup of coffee (but make it iced!) at a fika, or, her personal favorite, on the beach (any beach!) soaking up the sun.
Connect with Valeria on LinkedIn
Valeria Vitale
Our Operations Manager and co-owner. Originally from Italy, she moved to Sweden in 2020 after living in Ireland and Germany. Valeria thrives through experiences, curiosity, active life and loves to be surrounded by good energy. Currently she is studying Sustainable Enterprise Development at the university in Jönköping and have fun while rowing in Swedish waters.