The Newbie Guide to Sweden

We explain Sweden

Ellen Boyer Pokorny

Scandinavian Furniture and Design Aesthetic – Mysteries Unraveled

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Decorating your space can truly make it feel lived in and like a home. But when you’re new to a country it can be challenging to know where to buy new items such as furniture and decor. If you are looking for ways to make your home feel more Swedish, we have the details on the Scandinavian design aesthetic, plus lots of tips on furniture stores.

Disclaimer: To keep The Newbie Guide free, we use affiliate links (marked with *) and may get a commission if you click and buy using these links. This does not affect our opinions and our writers always recommend their best for your Swedish experience.

Scandinavian/Swedish Design Aesthetic

When you think of the Scandinavian design aesthetic, often images of neutral colors such as light brown/wood/taupe and lots of white come to mind. There are often elements of nature as a clear spotlight in this aesthetic, such as items made of real wood, highlighted leaves or plants, geometric shapes, and you will definitely see an animal or two, or at least their fur. This aesthetic is largely minimalistic, with a focus on a few centerpiece items rather than many. It is also aimed at functionality. Often furniture is used as more than one item – such as an ottoman and a storage space. Yes, your mind may jump to, of course, Ikea, a classic Swedish take on function and affordability, especially for smaller spaces. But there are many other designers/stores to choose from for a classic Scandinavian design.

Scandinavian Design and furnitureIf you seek even more detail from an interior designer’s perspective, read our fellow blogger’s piece on how to really bring the Swedish design into your home. He also has great tips for several price ranges, e.g. for lower price ranges, check out Clas Ohlson and Lagerhaus, and for middle to high ranges – check out Design Torget*, Design House, and Svenskt Tenn.

Scandinavian Furniture for your home

Furniture in the Scandinavian design aesthetic usually marries function with minimalism. These pieces are made from wood, or other natural textiles. The design is clean, with a focus on simplistic lines or shapes and contrasting colors such as white and wood. Often, furniture of this style can be your centerpiece item in the room, or start as a base for decorative items that complement it. Scandinavian design is all about warm, mysig (cozy in English), feels – such as candles, furs, and soft lighting, paired with simple furniture pieces.

If you’re on the hunt for the perfect new piece of furniture (or new to you: check out these secondhand shops as well). Mjuk* is also a great furniture option if you are eager to keep it sustainable, as their furniture is entirely second hand.

Check out stores like, BoboHome*, Granit*, Furniw, Balkongshoppen, Mio, Jysk, Royal Design and Illums Bolighus for prime Scandinavian furniture shopping. They all guarantee that your home will be designed the Scandinavian way and bring form and function to their furniture. But, don’t be surprised if your furniture looks a lot like your neighbor’s. Many people shop at these stores, therefore homes tend to look similar once designed/furnished. You will definitely find natural textures like classic wooden stools and simple shapes and designs like geometric or plant-inspired on textiles. Furniture tends to be more minimally designe but decorative items can liven up the simplicity.

Tips before buying

Take a look at these sites before buying, as they range in price and shipping options. If you are picking up furniture yourself, you can often get a discount on shipping, but delivery (and putting together) the items can be expensive.

If you’re looking for outdoor furniture to liven up your space, take a look at Folkhemmet or Rusta for your best options. They have a wide range of prices and options, and often have discounted days or campaigns.

Still not sold? Check out this post for more detail on what many of these incredible sites/stores offer, especially if you are searching for affordable furniture and home decor stores. There are a ton of options to choose from in just this article alone. If you’re still unsure and live near Stockholm, check out this list as well for more detail on the best furniture stores in Stockholm.

Decorate the Scandinavian way

Decorative items are where the Scandinavian design aesthetic really comes into play. If you buy a simple piece of furniture that is functioning well but you want something to cozy it up – this is when you check out the Scandinavian decor stores. Decorative items range from textiles such as pillow cases with geometric or nature-inspired designs, sheep’s wool/fur, candle holders in the shape of food and animals, metal fixtures or figurines, to warm, enticing lamps.

If you’re looking for that one (or two or three) specialty piece to show off the Scandinavian aesthetic, you have a wide range of options to choose from for decor in Sweden. Some are based in Denmark, but you shouldn’t have any issues shipping to Sweden.

Sheep’s Wool and Furs

Who wouldn’t want a Danish sheep’s wool item to decorate their home? Look no farther than at these får-tastic (that’s Swedish for sheep) furs. Danish Fårskinn* and Natures Collection* both offer a wide range of wooly items, as does Nordic Sheep*. They often offer other decorative items as well, so take a look at their sites to get the full picture. 

Decorative Items

If you seek an accent item to brighten up your home, you can find a range of options. Swedes are known for their love of candles, especially during the dark months. These can be found at places such as Ennelle*, H&M Home, Åhlens*, and many others depending on your price points. If you’re looking for Scandinavian brands to bring interesting items to your home, check out the metal figures at Älska plåt*, geometric wallpaper at Retro tapeter*, or candles, lights, and decorative pillows from Trendy4you*. 

scandinavian decor

Lighting

Another way to bring in the Scandinavian design aesthetic into your home is to introduce warm lighting. In Sweden, not only will you find candles and plants in every window, but inside the home are various light fixtures that give off that warm, cozy glow. Often the designs of lights can be nature inspired (think artichokes and pine cones or animals). Or they can just be a simple design that brightens the room. If you are looking for the perfect lamp, check out stores like Markslöjd*, Ikea, Nordic Nest*, Lights of Scandinavia, and Stockholm Lighting.

All in one

Many of the stores in this article have more than just lighting or furniture. Remember the functionality concept of Scandinavian design? That extends to the stores themselves. Many of them carry furniture, lighting, decorative art, candles, glassware, textiles, etc. all in one. Be sure to check out these stores for your one stop shop to all things Scandinavian design: Svenssons*, H&M Home, Åhlens*, Clas Ohlson, Hemtext*, Designtorget*, Confident Living*, and Nordiska galleriet*.

Kitchenware and Sustainable Choices

There are many uniquely Scandinavian options to create comfort. Sustainable choices are also available for furniture, kitchenware, and cleaning products. 

For the Kitchen

The kitchen can be a great place to bring some Scandinavian design into your home. Many of the stores have functional and well designed kitchen items that make sense. For example, a biodegradable cloth that can be used to wipe up all manner of spills. Often you will find these with Scandinavian designs. Check out stores like Designtorget*, Cervera*, Kitch’n*, and Kitchen Time* for some great options. Nordic Nest* offers many textiles including tableware and other needed kitchen items as does Hemtext*.

Sustainable Options

Scandinavian design also comes in more sustainable options. Mjuk* has furniture and decor that are thoroughly cleaned and inspected but secondhand and cheaper than buying something new. They extend furniture’s life span and take care of the entire process for you. Live Home* is another great option for sustainable items. They offer cleaning and decorative items that are environmentally friendly and cheap. If you are trying to get away from using plastic, BeeLife* offers sustainable food covers that can be used many times, as well as gift cards and other presents made from beeswax. 

Scandinavian design and furniture

Decorating and furnishing your home in a foreign place can be a challenge for many people. Especially if you are trying to find a specific design style – such as Scandinavian. This list is not exhaustive. You can easily find even more Scandinavian options online or just walking through a centrum or gallerian. These are located in both small cities/towns but on a smaller scale and in larger cities/areas with many more options. Start with gallerians as they often house many different stores in one place (think a mall or shopping area).

You have lots of options for choosing Scandinavian design, whether it be furniture or decorative items for your home. Also ask the locals as they can give you great tips on the best place to buy items. 

What item are you purchasing next for your Scandinavian inspired home?

All You Need to Know About Halloween and All Saints’ Day in Sweden

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Halloween and All Saints’ Day are both celebrated in Sweden, let’s look at the differences. Halloween – a spooky tradition that now haunts Sweden alongside the rest of the world, and All Saints Day – a day of remembrance of those who have passed on. Both are full of ghosts, but one sports costumes and candy and the other light and reminiscence.

Although many of us may enjoy the cozy (mysig in Swedish) feels of autumn, the crisp air, the beautiful foliage, the candles starting to crop up in everyone’s windows, there are two events that occur at the end October and beginning of November that can really add to the coziness: Halloween and All Saints’ Day.

How is Halloween celebrated in Sweden?

Although Halloween has only more recently been widely celebrated in Sweden and throughout Europe, Swedes and non-Swedes alike have been more readily embracing the spookiness and candy-ness of Halloween since the ‘90s and (mainly) kids participate in the celebrations today. Kids dress up in costumes (mainly simple witches and other ghostly characters) and walk around their neighborhoods saying “bus eller godis” (trick or treat) and ask for candy. Teenagers are now also taking up the mantle and elevate their dress-up to more intricate costumes and go to parties or events. Adults in Sweden have the option to attend parties, events, parades, etc. as well, as some restaurants and establishments will decorate for Halloween and host events.

Halloween and all saints day in Sweden
A local COOP decorating for Halloween.

You will also find the theme of Halloween in the plockgodis (picking candy) aisles – behold many strange creatures and characters!

Local grocery stores often put up displays of pumpkins and other Halloween items such as masks, skeletons, and other fun items prior to Halloween.

Coinciding with Autumn break for many schools, Halloween (October 31st) and All Saints Day (November 1st) are often celebrated while children are at home.

Nowadays, it is a bit more common for pumpkin patches (självplock – choose yourself) to crop up at farms that typically sell other fruits and vegetables throughout the year, although this trend is still quite small and not every farm sells pumpkins that you can pick yourself.

 Halloween and all saints day in Sweden

Pumpkin Patches in Sweden

Choosing and carving your own pumpkin is a time honored tradition in many cultures that Sweden has caught on to. Not only do many grocery stores sell pumpkins these days, (to decorate or eat, you decide) but now many farms are setting up activities for the entire family and growing pumpkins in their fields (patches) in the autumn.

Stockholm

The nearest patch to Stockholm is Thorslunda, about 45 minutes outside of the city by car. You can also get there by bus. They have information on how to get to them on their website (information in Swedish). They also have a café that serves lunch and “fika”.

Southern Sweden

  • In Southern Sweden, you can pick pumpkins at Söderköpingsbonden. They also have tractor rides for the kids, pigs, and a strawberry field.
  • In Malmö, pick your pumpkins and corn at Slattvikgård.
  • In Södertälje, you can find a pumpkin patch and many other items to choose yourself at Trädgårn Södertälje.

Halloween Events in 2023

There are plenty of halloween events around Sweden to keep you spookily entertained. Here are a few from some of the major cities in Sweden. But just google Halloween + evenemang + the name of your city or Allhelgona + evenemang + the name of your city and you will find something more local.

Stockholm

If you fancy an extensive parade to enjoy with the family, Stockholm hosts the Shockholm Halloween Parade, this year taking place on November 4, 2023.

Gamla Stan hosts ghost tours all year, but around Halloween they pull out all the stops to bring an even ghostlier walk. Tours are in English and Swedish, so take a look for on their website before booking.

You can also journey through Gröna Lund amusement park to celebrate Halloween where they host special Halloween themed evenings.

Skansen, the open air museum located near Gröna Lund, hosts some fun fall activities and has a lot to do for the entire family during autumn break.

Drottningholm Slottsteater hosts a haunted theater show during the autumn holidays this year in their usually closed theatre. You book tickets on their website.

Gothenburg

In Gothenburg, there are various activities throughout the city during autumn break. Liseberg, the amusement park, decorates for Halloween and has activities for the entire family. The Culture Center puts on shows, and many more events for young, old, and in between.

What is All Saints’ Day and how is it celebrated?

All saints day

All Saints’ Day is the day to remember passed loved ones and has religious basis dating back to the 7th century. In Sweden on November 1st, many will make their way to Skogskyrkogården, an extensive cemetery and UNESCO World Heritage site. Families gather around graves of those they wish to remember and light candles. Others attend church service in one of the five chapels on the cemetery grounds. Although it is no longer seen as a religious affair, it was once considered a hallowed day, which is why All Saints’ Day is a red day (röd dag) in Sweden.

All saints day in Sweden
Candles light up the cemetery near Stockholm on All Saints’ Day.

By November 1st, Sweden can already be quite dark. But the numerous candles surrounding the gravesites up and down the entire cemetery at Skogskyrkogården is a serene sight. Skogskyrkogården is open to the public and the cemetery, aglow with candlelight, is a peaceful place to visit. If you choose to walk the paths of the cemetery, you are sure to see many families taking part in the traditions of reminiscence.

Other traditions outside of lighting candles at the cemetery include wreath making. They are made from evergreen branches that can be laid on gravesites. The wreaths are usually made to fit around candles and can also be decorated by items that have specific importance. The circular wreath is said to symbolize eternity and lighting candles are meant for remembrance.

Where do these celebrations for Halloween and All Saints’ Day in Sweden come from?

Modern day Halloween comes from Celtic traditions, where evil spirits were warded off by lighting bonfires and wearing costumes on Samhain (October 31st). It is said that the veil between the living and the dead is the thinnest on this night. This adds a layer of spook to Halloween celebrations and explains the traditions on November 1st, when All Saint’s Day (Alla helgons dag) is celebrated in Sweden. All Saints Day, also called All Hallow’s Day or All Souls Day, celebrates those that have passed on. They were said to visit family members during the Samhain celebrations the evening before (or All Hallow’s Eve).

Influence from other cultures on Halloween and All Saints’ Day in Sweden

Cultures and traditions often go beyond their physical borders – the same is true of Halloween and All Saints’ Day celebrations. Let’s delve into the influential cultures that have likely shaped Sweden’s celebrations today.

Halloween in the US

The US is a long way away from the simplicity of Samhain. Ghosts are now warded off by lighting a “bonfire” no bigger than the average jack-o-lantern with a tea light candle. But Halloween is often celebrated by child and adult alike. In the US, Halloween is treated as an important event every year. Children go trick-or-treating (or dress up in various costumes and ask the neighbors for candy) as soon as it’s dark out as well as during school hours. Adults partake in similar cosplay but go searching for alcohol instead of (or alongside) candy. Houses are decorated with pumpkins, spider webs, spooky characters, and fake grave stones. Neighbors often camp out on their front lawn dressed as their favorite characters to hand out giant candy bars. Pumpkin patches and haunted hayrides are a common occurrence and you can find them wherever there is a field (or a farm!).

Day of the Dead in Mexico

Mexico celebrates the Day of the Dead (Dia de los Muertos) on November 1st. They make offerings (ofrendas) to their family members who have passed on. These can include favorite foods, drinks, pictures, and cut marigolds. This tradition celebrates their loved one’s memory and often includes lighting candles by their gravestones.

American culture brings an over-the-top-ness to Halloween including political statements and giant skeletons. Swedish festivities are usually more simple but still influenced by the US Halloween culture. There is also a similarity to Mexican traditions in Sweden. Many Swedes journey to the cemetery (kyrkogården) to light a candle and remember their loved ones on All Saints’ Day.

Autumn in Sweden comes on quickly and moves just as quickly into winter. But in its midst are fun celebrations for Halloween and remembrance of those who came before during All Saints’ Day.

How do you plan to celebrate Halloween and All Saints’ Day? Do you have similar traditions where you are from? Let us know in the comments, we’d love to hear from you!